01
The Blueprint
From $10,000
The diagnosis, the research, the demo, and the plan — delivered as a private site built in your brand, not a PDF attachment.
Work with me
The Blueprint
A real business taken apart by someone who has actually run one — then handed back as a plan you could build from tomorrow.
Engagements start at $10,000.
You already know something's wrong. You just can't get a straight answer about it.
The people who understand your business have never built software. The people who build software have never run your business. So you get a website when you needed a strategy, or a strategy deck from someone who'd need a week to learn what a set crew does.
I'm on both sides of that. Thirty years in construction, housing, trades and franchise — and I build the AI and the software myself. That combination is the entire product.
Every business I advise, I've already run a version of.
How it goes
- 01
The diagnosis
I tell you what's actually wrong, in plain language, even when it's uncomfortable. Not what you asked me to look at — what I found.
- 02
The reframe
Usually the problem isn't the thing you were about to spend money fixing. This is the part clients say changed how they see the business.
- 03
Original research
Real primary research on your market — how it actually buys, who really controls the money, where the margin hides. Not a summary of what's already on the internet.
- 04
A working demo, not a deck
You get to click through your own business in its future state, in your own brand, with your own products in it. Seeing it beats being told about it.
- 05
The build plan
Phased, in order, specific enough to hand to any competent builder — including what to do first and what to leave alone.
- 06
The honest part
In writing: what this won't fix, what it'll cost you in time, and what I'd tell you not to do. Every engagement includes it.
Three ways to run it
02
Blueprint + coached build
Add-on
You want to own it and build it in-house. I hand over the kit that does most of the typing, spend a day getting your people running, then three checkpoint calls while you build.
03
Your brand on my AI
In the conversation
For agencies and partners who want to sell an AI product without building one. White-labeled, your name on it, priced to the deal.
Every engagement is scoped to the business in front of me, so the number moves. The floor doesn't.
I've sold manufactured homes. I've also set them.
Who this is for
A good fit
- Construction, trades, and building products
- Prefab, modular, and manufactured housing
- Home services and field-service businesses
- Franchise owners and multi-unit operators
- Family businesses handing something to the next generation
Not a good fit
- Pure software and consumer apps — I'd be a generic strategist there
- Anyone who wants a website built and nothing questioned
- Anyone who wants the answer they already decided on
The narrowness is deliberate. Thirty years in these industries is the research advantage — outside them, I'm just another consultant with a nice-looking page.
Before you inquire
The research doesn't compress
Assembly gets faster every time I do this. Domain work costs what it costs. If you need it in a week, I'm the wrong call.
You'll hear things you didn't ask to hear
The diagnosis comes first and it's blunt. That's the part that's worth the money, and it's the part people find hardest.
I'll tell you if I'm not the right person
If your problem is outside what I actually know, I'll say so on the first call and point you somewhere better. That costs me a sale and saves you a quarter.
Start here
Tell me what's actually wrong.
A paragraph is plenty. If I can help, I'll come back with the reframe and a plan. If I can't, I'll tell you — and I'll usually tell you who can.